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Data & Voice

Market Research Services

Ceequence complements and supports social and market research companies, public and private sector organisations by providing Field Services, Data Processing and Reports/Presentations. Clients can rely on Ceequence for accurate, cost-effective, on-time and professional management of your research initiatives. Best of all you are free to concentrate your resources on delivering real and actionable insights.

CATI/Web-based Field Services

Our field service includes Computer Assisted Telephone Interviewing (CATI) and Web-based surveys for B2B or B2C, small or large groups, short or long surveys and varying age segments across multiple geographies in the English speaking world. We have an experienced team of interviewers who are trained to initiate dialogue that yields quality, actionable data. The service includes list sourcing, CATI programming, uploading, training, call monitoring, sample and quota management, data collection and data reporting that is compatible with all standard analytical software packages.

We provide field services that address a range of business issues, including the following:

  • Customer satisfaction surveys
  • Product usage and placement studies
  • New product development
  • Market segmentation studies
  • Advertising testing
  • Buyer behaviour and need analysis
  • Pricing research
  • Attitudinal and image studies
  • Employee assessments/surveys
  • Event/conference feedback surveys
  • Remote and rural studies
  • Social, cultural and indigenous studies

The CATI service is delivered from our 250-seat call center in Chennai, India, that has state-of-the-art voice and data infrastructure and systems, including predictive dialing. Our proprietary web-based CATI survey engine supports all question types. Ceequence�s technology platforms, business processes, and on-going staff training ensure data and information security. We ensure confidentiality and privacy by complying with all local rules, codes and regulations in the markets we service.

Data Processing Services

Ceequence provides a range of Data Processing (DP) services to assist clients convert data from paper-based documents (text and/or numeric, printed or handwritten matter, hardcopies or scanned images) and voice recordings to standardised soft table formats. Our DP service includes key punch, key punch verification, data cleaning, open ended coding and data tabulation. We use industry standard software packages and tools and can work with various input data formats such as ASCII/Column/Binary/DBF/XLS/SPSS (.SAV) or any other format with the questionnaire and tab plan.

Charting Services

Ceequence provides complete Report and Presentation preparation as a stand-alone service or as an end-to-end market research service from data collection and data processing through to report/presentation preparation. Our Report and Presentation service includes the preparation of charts, graphs, reports and presentations in text, excel, PDF, PowerPoint or other formats to client specified level of detail.