Case Studies
TELEMARKETING
Background
The company is one of United Kingdom's largest dealer/retailer of third generation mobile connections and handsets that is a pioneer in video calling services.
Management challenge
- To distinguish the client's offerings among a plethora of products and services available in the market.
- To introduce video calling to consumers who were unfamiliar with the new technology.
- To develop a sales team knowledgeable with the products and complex mobile plans
Approach
- Developed a training program and a process to ensure on-going updates and refresher training for the sales team.
- The process was designed to periodically update information, improvements and ever shifting tactical objectives.
- Blended call management to handle customer service and exceptions like cancellation or modifications to the orders.
- Implemented stringent quality parameters to increase service levels.
Results
- The company's sales to new customers grew by 75 percent over 12 months.
- Increased revenue from existing customers through the sale of new products and value added services.